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imgWe create tangible value, expressed in Return, Relationship and Reputation
We create tangible value, expressed in Return, Relationship and Reputation
imgWe create tangible value, expressed in Return, Relationship and Reputation
We create tangible value, expressed in Return, Relationship and Reputation
imgWe create tangible value, expressed in Return, Relationship and Reputation
We create tangible value, expressed in Return, Relationship and Reputation

Research & Strategy

The aim of a vision is to place a point on the horizon. Research is necessary to confirm whether and how you can reach it. We have various types of research expertise in our team. Usability research, search engine research, target group research, market research or expert sessions are ways in which we gather ‘proof’ for the right course.
 

On the basis of research and the vision we develop a cross-media strategy to provide guidance in the years ahead. We always assess new full or partial campaigns and optimisation processes against the jointly defined strategy. Then we can be sure we will continue to create the right value.

Competition analysis

By means of a competition analysis, we make sure we know what is happening ‘outside’ and what position to adopt with our customer. We can also determine the benchmark on the basis of the competition research. Since we have a lot of experience in a range of markets, such as pharmaceuticals, hospitality and finance, and supply our know-how to a large part of the market, we can rapidly provide the right insights.

 

 

Digital marketing workshop

We often start with a ‘Digital Marketing Workshop’. In one working day we apply a tried and tested method to equalise the knowledge level of all participants, start the digital exploration, trawl for good in-house ideas and turn the perspective ‘outside in’. The joint assessment of the current and desired touchpoints and the completion of the customer journey always provide surprising insights. Our Digital Marketing Workshop proves to be a good formula for giving a kick-start to the project and the project team. At the end of the workshop it becomes clear what the next stages are and the basic principles of the digital strategy are in sight.

 

 

Strategy formation

In short, strategy is the way in which resources are deployed to achieve objectives. You determine these objectives by looking outside and looking ahead. Our experts are experienced in connecting the mission, vision, values and corporate identity to digital and other objectives. The strategy is laid down in an efficient and intelligible way. A customer journey and a description of the touchpoints forms an important part of this. Measurement points are included in the strategy, so that as time goes by it is always possible to carry out measurements and determine whether we are still following the strategic course.

Online information research

‘Knowledge is power’ is an important maxim. The paradox is that a lot of knowledge is ‘out there on the street’. A great deal of information is available in the public digital domain and in principle anyone can access it. But you need to know where to look. How to interpret the data. Take the time to look beyond the initial search results. Properly conducted online information research can yield a wealth of information, for example on your target group, market and product opportunities. Our team has the skills to dig deep, to look in the right places and to establish useful links. In our experience, online information research is always an investment that pays a high return.

Usability research

Many agencies have the urge to create something new. But because ValueProof focuses on creating value, it is often sufficient for us to optimise what you already have. By means of usability and content research and A/B testing, we can uncover clear areas for improvement on your website, mobile platform, a specific app or a deficient form. That makes further optimisation possible at every touchpoint and every step in the customer journey. You can then use the resulting return to achieve your business objectives.

Search engine research

As you know, a large proportion of visits to sites and apps are generated by search engines. Our experts know better than anyone how search engines work and what you need to do to score well on them. For each customer, subject or target group, we then investigate how we can get the most out of search engines in the specific field. We provide you with a clear report explaining where the opportunities lie, what efforts are required to monetise the opportunities and what results can be expected.