Research & Strategy
The aim of a vision is to place a point on the horizon. Research is necessary to confirm whether and how you can reach it. We have various types of research expertise in our team. Usability research, search engine research, target group research, market research or expert sessions are ways in which we gather ‘proof’ for the right course.
On the basis of research and the vision we develop a cross-media strategy to provide guidance in the years ahead. We always assess new full or partial campaigns and optimisation processes against the jointly defined strategy. Then we can be sure we will continue to create the right value.