ValueProof strives for a return: a demonstrable yield that exceeds the investment. NB: the return does not always have to be commercial or financial. An important synonym of return is effect. Value Proof always strives for a positive effect.
We work with the customer to determine the areas in which we aim to achieve an effect or return and how we will measure it. We determine that not only for the online services we create, but also for the offline output that may be replaced.
What does a customer cost?
What does a visit to the website generate?
What contribution does an advertisement make?
How much does a brochure cost and how much does it generate?
On which ‘calls to action’ can we further increase the return?
We produce a clear business case by asking good questions and conducting incisive research. We produce an overview of the Key Performance Indicators (KPIs) and a dashboard to monitor and optimise the KPIs over time.