A reputation depends on the characteristics associated with a person, business, organisation, organism or object. If they are positive characteristics, the reputation is usually good. Whether a specific characteristic is positive or negative depends entirely on the experiences, views and social environment of the observer.
A good reputation acts as a buffer against bad publicity and as a magnet for customers and attention. Measuring your reputation gives you a compass with which to steer your course through the digital society and society as a whole.
The experts at ValueProof have a thorough command of the strategy, tactics and tools for measuring and influencing your reputation.