A relationship describes the links between people and businesses, products or brands. A demonstrable connection between two or more different entities. A good relationship has immense value. Relationships can be positively and negatively affected, both intentionally and unintentionally.
Communication, remuneration, mutual interest and valuable interaction, for example, are important factors that can affect a relationship. Just as in a relationship between people, it is very important to be open and honest in a relationship between businesses or products and their existing or potential customers. To pay attention to the other party. To address the wishes and requirements of the other party.
Our experts are skilled in obtaining ‘customer insights’ and on that basis establishing value-creating cross-media dialogues. These stimulate commitment, pride and loyalty. We know how we can raise the quality of relationship data, how CRM and eCRM can pay off and how we can support or manage sales teams digitally. The experts at ValueProof operate as a kind of ‘relationship manager’.